Social Media Marketing Trends You Should Not DismissThe accomplishment of social media marketing is based on the right mix of successful strategies. The wrong combination will simply reduce the traffic from targeted clients rather than attract them. If you devise your social media strategies including social media optimization based on current trends, you may increase profits and use social networking sites efficiently for marketing. Listed below are the recent movements highlighted in an document published by Forbes based on the 2013 Social Media Marketing Industry Article.
Low Usage of Social bookmark creating Sites
According to the analysis reports, the use of social bookmark creating sites has decreased to 10 percent from 26 percent this year. This considerable drop of usage plainly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketing experts, majority of sites (e. g. DIGG, Friendfeed) are almost coloring. Therefore , it is not a superb practice to trust a bookmarking site blindly for marketing purposes in the current situation. Instead, check for web sites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are considered to be a powerful way to attract a lot of targeted customers during a period. The research report says that around 80% of marketers are generally not interested in using the most popular daily offer sites including Groupon or Living Community for their campaigns in the near future.
Now people target more on the very long returns that they acquire from their purchases with time. Hence, it is advisable to work with social networking sites for long-term marketing goals instead of daily goals.
Top Sites for Social websites Campaigns
Marketers who use social media meant for marketing will obviously carry out social media campaigns (using social networking sites to get promotion) for their services or products to attract targeted clients. The campaigns will probably be successful only if the kind of site is popular among the customers.
The research survey indicates that internet marketers who spend more than 40 hours per week for social media marketing conduct their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend half a dozen hours or less a week on social media marketing. Also, around 78 percent of marketing experts who have five or maybe more years of experience favor LinkedIn than per cent of marketers having less than five years of experience. Forum advertising has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase promotions through Twitter even though it is a slight cut down from 69 percent last year. Young internet marketers, more than older kinds prefer photo directories including Instagram for launching campaigns. 62% chose blogging since many suitable platform to master, which is the highest a single followed by Google + (61%) and Facebook . com (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Internet marketers use Facebook in a higher rate of 67% than other platforms. When it comes to Business to Organization (B2B) marketers, both Facebook and LinkedIn have equal most of 29% each. Given below is the pie graph showing usage figures for each platform with regards to B2C and BUSINESS-ON-BUSINESS marketers.
B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them tend not to completely utilize blogging and site-building and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to encourage blogs as they are viewed as the most popular social media system. YouTube being the second largest search engine, you can enjoy the benefits it offers by posting low cost videos. More Help Orabrush (B2C Company) and Blentec (B2B Company) became strong brands by using low cost YouTube video clips.
As B2B internet marketers increasingly use LinkedIn, they have an opportunity to employ SlideShare (owned by LinkedIn). This social networking entity can be used to get generating leads to get B2B organizations.
Fewer Check-ins Online
As per the research reports, there exists a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this season. These services let check-in to your spots automatically online. The decline in these varieties of services indicates that folks are now concerned more about privacy and safety. Marketers can easily tackle this situation by simply introducing contests and rewards. This will encourage people to check-in extra.
If you are still following the old strategy for social internet marketing, then it is the time to develop new strategies based on all these current trends. It is better to entrust this wearisome task to a trustworthy social media marketing company that gives reliable social media marketing solutions rather than try employing the strategies on your own.